If you’re a busy business owner or doctor, it’s understandable if social media isn’t exactly your top priority. But with the ever-growing social media craze, it’s essential to stay active on social networks to connect with your audience and keep people informed about your services.
People tend to do business with the companies and service providers they know, trust, and like. Creating that relationship and garnering loyalty will be easier if they’re already familiar with you and have a good impression.
60% of doctors who use social media think it helps them enhance patient relationships and treatment quality. But when it comes to connecting your company with a social media audience, developing content ideas that strike the right tone can be a challenge.
Most medical practices err on the side of caution, posting valuable but dry items that are unlikely to go viral by any stretch. So to help keep things fresh and interesting, this post breaks down how to come up with social media material when you run out of ideas.
Try to post jokes that people can relate to
There’s a common misconception that chiropractors and doctors are always dry and serious. Some people get nervous even talking to them. So it’s a good idea to put your patients’ minds at ease before they come through your door.
You can do this by:
- Creating and sharing memes about your field of practice
- Sharing a funny celebrity quote
- Posting about humorous current events (tastefully of course!)
Posting content from reputable sites is highly recommended by social media experts. If you don’t have time to develop your own, content curation is a great time-saving method. Here are some ideas:
- Provide a link to a podcast that is relevant or interesting
- Share the findings of new research, medication approvals, or breakthrough therapies
- Provide links to health-related websites or images
If you want to help earn a reputation, you should concentrate on dispelling myths. A study published in the Journal of Medical Internet Research in 2021 reveals that health misinformation affects up to 87% of people on the social channels they use.
By offering helpful advice to your target audience, they’ll see you as an expert in your field, and they’ll keep coming back to your social media page.
User-generated content (UGC) is an excellent source of ideas for social media posts. Share excerpts from a positive, genuine review together with graphics or photos.
That way, people will see a brief testimonial from a satisfied customer who loves your business, all decked-out as a cool post.
Advice on how to take care of yourself
As a doctor or chiropractor, encouraging people to take better care of themselves is a must. So using your social media to help with that is a great idea.
If you have a lot of senior citizen patients, you might offer winter safety tips for example.
Or for a dentist, you might highlight the need for brushing and flossing more around Halloween.
Awareness and commemoration days
You can create posts around health-related events such as Breast Cancer Awareness Day, Mental Health Awareness Month, Kidney Cancer Awareness Day, and more. One of the best resources you can use for this is the National Day Calendar.
This will demonstrate your support for noble causes while raising awareness. That always makes for a good post.
Post high-quality videos
Every day, Facebook users watch almost 100 million hours of video. Find the ones that you find engaging yet relevant and share them.
As a healthcare provider, you can always upload educational content related to health, but just make sure it isn’t too dry or boring.
If your target audience is active seniors, you can post something like a beginner’s Tai Chi or yoga video.
You can also utilize videos for promoting yourself or your team, special events, or any sort of announcements. Giving kudos to a staff member for example would help establish report with your team while giving a well-deserved shout-out.
Still in a pinch? Choose from numerous GoChiroTV videos, posted past and present, on Facebook and share them to your own page!
57% of patients based their choice for a doctor on their social media presence. Your visitors are paying attention to what you post, what you have say, and how often you’re online. It plays a significant role in their deciding whether or not to choose your services, so continue to post regularly and post things that are engaging.
Lastly, be mindful about your content and how it can be viewed. As long as everything you post is appropriate, post as often as possible and your practice will thrive.